Chapter 6. MONEY

"Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking."

Dame Anita Roddick, 1942–2007

British founder of The Body Shop, a British cosmetics company producing and retailing beauty products that does not use ingredients tested on animals and promotes fair trade with developing countries.

51: Manage cash flow

Anyone can start a business, but very few people can start a profitable business. The key to success during start up is to manage your cash flow: regular income enables you to grow the business at a realistic rate, particularly if you're relying on your own money.

Many suppliers are willing to help entrepreneurs by deferring payments. Should the business take off, they expect ...

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