Chapter 9. SALES
"Formula for success: under promise and over deliver."
Tom Peters, 1942–
American writer and management consultant, best known for co-writing worldwide bestseller In Search of Excellence.
81: Under promise and over deliver
If you continually exceed your clients' expectations, they have few reasons to look at your competitors.
Think of subtle ways to add value for your customers. For example, a car dealership can deliver your new vehicle with a bouquet of flowers on the back seat as a special unexpected gift. In an instant the dealership generates a wealth of goodwill at a small cost.
The possibilities are endless. Use a little creativity to ensure that your customers get more than they expect in a positive way.
Be careful not to set ...
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