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Alts Democratized: A Practical Guide to Alternative Mutual Funds and ETFs for Financial Advisors, + Website by Robert J. Martorana, Jessica Lynn Rabe

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Foreword

So you've taken the plunge to learn more about alternative funds, or alts. No doubt you feel compelled in some way to find out more about these fascinating and oft-talked-about investments, and you're ready to jump in and start—or maybe not. Maybe you just want a better understanding of the unknown before you find one popping up or, worse yet, blowing up in your portfolio. Let's take a quick look at the potential reasons why you bought this book and now find yourself reading this Foreword:

  • You are an avid self-directed investor who wants to know about the latest product innovations.
  • You are a well-read advisor seeking to broaden the palette of investment vehicles you use to build your clients' portfolios.
  • You employ the services of an advisor and/or you invest in a fund that utilizes multiple asset classes in its investment solutions, and you recently learned that liquid alts were to be part of the mix.
  • You keep hearing about these so-called alts on financial media, at cocktail parties, or on the sidelines at your children's soccer games, and want some meaningful fun facts to add to the conversation.
  • You're a student, and this is on the syllabus.

All these or any combinations thereof are excellent reasons to read this book. Why am I writing the Foreword, you ask? I will tell you, of course, and I think you'll find my rationale strikes a similar theme across many of the aforementioned scenarios. Like many of you, I lived through the financial crisis of 2008. I also ...

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