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One Step Forward, Two Steps Back

Not long after the company decided to train me in sales and marketing, I saw that I needed to know much more than that. I completely understood (better than anyone else in the company) what it cost to manufacture fabric and shirts and the impact those costs had on the price point and the competition. I knew how to create merchandise and how to price it, and I had presented our merchandise to every retailer in the country. But I didn’t understand the overall financial side of the business. I didn’t see how all ...

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