Don’t let the noise of other people’s opinions drown out your inner voice.
—Steve Jobs, Cofounder, Chairman, and CEOApple and Pixar, California, USA2005 Stanford Commencement Address
Introduction
Personal brand focuses on others’ perspectives of who you are. When someone interacts with you, even for a relatively short period of time, they develop an image of who you are. Parents, friends, coworkers, family members, and neighbors will all have different perspectives of who you are based on how long they have known you and their experiences with you.
Being aware of your personal brand and cultivating it at an early stage ...
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