Ambigrams Revealed: A Graphic Designer‘s Guide To Creating Typographic Art Using Optical Illusions, Symmetry, and Visual Perception

Ambigrams Revealed: A Graphic Designer‘s Guide To Creating Typographic Art Using Optical Illusions, Symmetry, and Visual Perception

by Nikita Prokhorov
Released March 2013
Publisher(s): New Riders
ISBN: 9780133086478

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Book description

Typography, when coupled with unbridled creativity, craftsmanship, and obsession, can take the mesmerizing form of an ambigram. Ambigrams are typographic designs that combine optical illusion, symmetry, and visual perception. The resulting word or phrase can be read in any number of orientations, viewpoints, or directions.

Here is your master class in the art and craft of the ambigram! Curated by graphic and ambigram designer Nikita Prokhorov, this book offers a thorough introduction to the esoteric artistic movement made popular by Dan Brown’s novel Angels & Demons. You’ll find insightful introductions to the ambigram from an allstar panel of design judges, including Scott Kim, John Langdon, Maggie Macnab, Cheryl Savala, Jessica Hische, Stefan G. Bucher, and Scot Morris. Next comes a series of case studies that includes sketches and the thought process behind the creation of some fascinating ambigrams. Finally, the showcase section presents numerous curated artworks from ambigramists around the world. Equipped with the expert techniques and inspiring examples found in these pages, you’ll be ready to start creating your own ambigrams!

  • Stunning showcase of ambigram artwork from around the world

  • Insightful commentary from an all-star panel of ambigram luminaries

  • In-depth case studies illustrating the creation of ambigrams from start to finish

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    Product information

    • Title: Ambigrams Revealed: A Graphic Designer‘s Guide To Creating Typographic Art Using Optical Illusions, Symmetry, and Visual Perception
    • Author(s): Nikita Prokhorov
    • Release date: March 2013
    • Publisher(s): New Riders
    • ISBN: 9780133086478