CHAPTER 9
Deliverance and Despair: 1920–1939
Hurricane Katrina, which struck the American Gulf Coast in August 2005, demonstrated nature’s destructive power. For the businesses of New Orleans, it also demonstrated how disruptive natural forces can be. Massive federal and state aid poured into New Orleans (and the rest of the Gulf Coast), but years later, the region still struggled. Natural disasters can also reveal the incredible resourcefulness of entrepreneurs, none more amazing than Amadeo Peter Giannini, founder of the Bank of Italy. In April 1906, an intense earthquake rocked San Francisco, ripping up train rails and splitting water lines. ...
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