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American Entrepreneur by Lynne PIERSON DOTI, Larry SCHWEIKART

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CHAPTER 11

Business’s Winter of Discontent: 1960–1982

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When the congenial, silver-haired man in the baseball cap took the makeshift stage at one of the hundreds of Wal-Mart discount stores around the country, he hardly looked like a billionaire. “Whooooooooo,” he yelled. “Whooooooooo,” the crowd—all Wal-Mart employees—shouted back. “Pig. Sooey. Razorbacks!” he concluded with a whoop. What was the ruckus? It was just Sam Walton, founder of the largest retail chain store in the nation, talking to his employees. “Just a little chat between him and the ‘associates,’” as he called them.

Sam Walton was one of the “rich who got richer” in the 1980s. ...

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