Making Your Selling Memorable

How do you create memorable peak experiences for the customer? A variety of factors will influence how you approach this essential step in your selling. Your customer, the product or service you are selling, your personal sales strengths and style, your company, the size of the opportunity, and your customer’s decision-making process will all influence how you create memorable sales interactions. However, aside from the tactics that you will employ to create a peak event during a sales interaction, some fundamental strategies should form the baseline of your selling efforts. In this chapter, I will discuss some of these strategies and how to use them in your selling to differentiate yourself from the other ...

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