Amp Up Your Sales

CHAPTER 21

The Simplest Strategy for Growth

There is no simpler or faster strategy to grow your sales than to effectively follow up your sales leads. I have worked with companies and salespeople that have doubled their sales in just a few short years merely by changing their procedures for following up their sales leads. It isn’t a difficult task. For the most part, the skills required to do it well are those that we have already discussed so far in this book: creating positive first perceptions, being completely responsive, delivering maximum value, and creating peak events that are memorable to the customer.

But if follow-up is the key to sales growth, what is holding you back? According to an Insidesales.com study, 73 percent of sales leads ...