CHAPTER 9
Winning the Sale
This is the final ingredient for your recipe for sales success. There’s nothing more important in selling than maintaining an unshakeable focus on … well, you know this by now, don’t you?
Quick, answer this question: What should be the primary focal point of every step of your sales process? The customer, of course.
But that’s only a partial answer. Remember our definition of selling? It’s about questions and answers. The customer asks questions in order to gather information to make a buying decision.
As a salesperson, providing that information should inform everything you do. When you plan your sales calls, you know what you need to do. When your manager reviews your accounts and asks you what the next step will ...
Get Amp Up Your Sales now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
