Introduction

Sales is one of the few professions where nearly everyone is searching for the edge that will make him or her better. It doesn’t matter if you’re the top salesperson at your company or are simply working hard to reach the next level of productivity. The desire to constantly improve is the same.

In that sense, salespeople are like professional athletes whose careers and incomes depend on achieving and maintaining a level of uncommon excellence. Athletes incorporate the latest knowledge about diet, fitness, strength, and mental focus into their training regimens in order to achieve even small increments in the improvement in their performance. After all, in most sports, a 1 percent improvement can be the difference between winning ...

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