Amplifiers

9Amplifying Corporate Strategy

True Amplifiers increase the impact of organizations. Organizational impact is measured through the lens of value created for its stakeholders. Not all stakeholder value is created equally. One of the most important factors in creating corporate strategy is to fully understand the stakeholder value and time horizon of the strategy. Stakeholders include shareholders, employees, customers, and the societies in which they operate. Companies play a vital role in the economic engine that drive worldwide economies and raise the standard of living for all. The Business Roundtable recently adjusted its statement of purpose of a corporation to be more in line with the values of all stakeholders, not just shareholders.¹ We believe effective corporate strategy takes a long-term view of the benefits for the stakeholders, and doing so creates an environment for companies to thrive well into the future.

The rate of change in the global economic environment continues to accelerate at breakneck speed. In this rapidly changing business climate, Amplifiers are playing an increasingly important role by constantly feeding data, insights, and other information into strategy formulation within their companies. It's impossible for leaders of large organizations to have a firm grasp on all of the market forces and details that affect strategy. Leaders cannot be successful without appropriately leveraging all the human resources at their disposal. Some leaders call this ...