Amplify Your Influence

Amplify Your Influence

by Rene Rodriguez
Released April 2022
Publisher(s): Wiley
ISBN: 9781119858683

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Book description

Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results 

In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. 

Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work. 

Amplify Your Influence shows leaders how to: 

  • Leverage various human motivators for positive outcomes and results 
  • Frame and communicate their ideas in a way that encourages engagement and gets an active response 
  • Intentionally choose a communication style based on their influence objective 

Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home. 

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Foreword
  6. Introduction
  7. PART I: The Concept
    1. 1 The Power of Influence
      1. Control the Room
      2. Powerful Force
      3. You Matter
      4. The Brain Connection
      5. Powerful Takeaways
      6. Notes
    2. 2 The Hidden Drivers of Influence
      1. Wisdom for the Ages
      2. The Forgotten Two
      3. More about the Brain: The RAS
      4. Managers versus Leaders
      5. Myths, Opposites, and Clichés
      6. Powerful Takeaways
      7. Notes
    3. 3 Sequence Is EVERYTHING
      1. A Matter of Patterns
      2. The Three P's: Predict, Preempt, Prevent
      3. The Big Mistake
      4. The Brain and Sequence
      5. Four Steps to Influence
      6. Not All Audiences Are the Same
      7. Personal Values
      8. Powerful Takeaways
      9. Notes
    4. 4 Self-Awareness and Discovery
      1. A Closer Look
      2. Value in Practice
      3. Discovery
      4. Increase Your Self-Awareness
      5. Powerful Takeaways
      6. Notes
  8. PART II: The Formula
    1. 5 Frames: Window into Your World
      1. A Different Approach
      2. Claiming the Frame
      3. The AMPLIFII Formula
      4. Psychological Frame of Reference
      5. Disruption Creates New Frames
      6. Frame the Data
      7. What Frame Prevails
      8. Your Origin Story
      9. Powerful Takeaways
    2. 6 Frames in Action
      1. The Alan Shepard Story
      2. Client Framing
      3. Historical Frames
      4. Building Your Frame
      5. Practice the Frame Game
      6. It's Your Turn
      7. Powerful Takeaways
      8. Notes
    3. 7 Messages, Concepts, and Value Propositions
      1. What Is Your Message?
      2. A Closer Look
      3. Value Propositions
      4. Powerful Takeaways
      5. Notes
    4. 8 Tie-Downs: The Master Influencer's Secret Weapon
      1. Information Floods Our Brains
      2. Influence Objective (IO)
      3. Assume Nothing, Communicate Everything
      4. Entry Ramps
      5. Powerful Takeaways
      6. Notes
  9. PART III: The Skills
    1. 9 The Art and Science of Storytelling
      1. The Back Story
      2. The Stairwell
      3. Jonathan the Bellman
      4. Glow Sticks
      5. New Skill and Awareness
      6. Value of Stories
      7. Narratives and Science
      8. Power of the Story
      9. The Process
      10. The Warning
      11. Powerful Takeaways
      12. Notes
    2. 10 Body Language and Presence
      1. The Work Begins Inside You
      2. Record Everything
      3. Be Curious
      4. Critical Questions
      5. First Impressions
      6. Learned Skill
      7. The Eyes
      8. Digital Body Language
      9. Words Aren't Enough
      10. Self-Awareness and the Little Things
      11. Presence
      12. The Hand Conundrum
      13. You Are the PowerPoint Slide
      14. Powerful Takeaways
      15. Notes
    3. 11 Interpersonal Communication: LOVE and Other Things
      1. The Communication Challenge
      2. Filters and More
      3. Being Right versus Being Heard
      4. Tips for Effective Communication
      5. One-on-One Communication
      6. The LOVE Method
      7. The LOVE Game
      8. Speaking from the Heart
      9. Powerful Takeaways
      10. Notes
    4. 12 The Stress Factor
      1. Part of Our Daily Lives
      2. Understanding the Science
      3. Box Breathing
      4. Progressive Relaxation
      5. Powerful Takeaways
      6. Notes
    5. 13 Putting It All Together and More
      1. Delayed Flight
      2. Ethical Influence
      3. The AMPLIFII Checklist
      4. Practice, Practice, Practice
      5. Mamba Mentality
      6. The Final Tie-Down
      7. Powerful Takeaways
      8. Notes
  10. Acknowledgments
    1. The Team
  11. About the Author
  12. Index
  13. End User License Agreement

Product information

  • Title: Amplify Your Influence
  • Author(s): Rene Rodriguez
  • Release date: April 2022
  • Publisher(s): Wiley
  • ISBN: 9781119858683