Amplify Your Influence

1The Power of Influence

The AMPLIFII™ Formula = Frame/Message/Tie-Down

AMPLIFII can influence your business and your life for the better. But to share its powerful message, we first must be persuaded to listen. That's the most crucial challenge in the world of influence—getting others to listen to what we say.

We live in a world where seemingly everyone competes for our attention. We're constantly bombarded with emails, text messages, social media, meetings, advertisements, movies, television, and more. With advertising alone, the average person sees an estimated 6,000 to 10,000 ads delivered via a variety of formats every day—almost double the number of more than a decade ago.¹

The reality is that all these distractions clamor for our precious attention. So do you. You want an audience to listen to what you say because you also have an agenda to market, whether you're selling a product, teaching a class, sharing a vision, managing people, or simply talking with another person.

Control the Room

Not long ago I gave a keynote address to a group of sales and marketing professionals in Dallas, Texas. The biggest challenge was not what to talk about—I had a clear plan—but that my speech overlapped with 600 conference attendees eating lunch.

That meant 600 people clanking plates, forks, knives, and dozens of amazing staff darting around doing their jobs oblivious to a speaker trying to deliver a message.

Tough Gig

For those who have never had to conduct business or deliver a ...