WHAT IS ONE-TO-ONE MARKETING?
We are reinventing brand building, from wasteful mass marketing to mass one-to-one brand building fueled by data and technology.
—DAVID TAYLOR, CEO, PROCTER & GAMBLE
If you’re in marketing or sales, or work in any business trying to win new customers, then you already know the essential rule for growth, which is to get inside the mind of your customers and understand their motivations on a deep, nuanced level. In fact, executives who are serious about growing their business often know even more about their customers than they do about their product or service. As counterintuitive as that idea is, understanding your ...
Get An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
