SEVEN TIPS AND BEST PRACTICES FOR IMPLEMENTING 1:1 MARKETING IN YOUR ORGANIZATION
Innovation means replacing the best practices of today with those of tomorrow.
—PAUL SLOANE, AUTHOR OF 25 BOOKS ON INNOVATION, LEADERSHIP, AND PROBLEM SOLVING1
While the process of implementing 1:1 marketing will never be identical at any two companies, there are some best practices we’ve learned over the years of helping multiple companies implement 1:1 marketing that can help you successfully navigate the process.
BEST PRACTICE #1: “PERFECTION IS THE ENEMY OF PROGRESS”
That’s a quote from Winston Churchill.2 And it’s true for marketers implementing 1:1 marketing. ...
Get An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
