September 2021
Beginner to intermediate
272 pages
6h 45m
English
book
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
by Jamie Turner, Chuck Moxley
Content preview from An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
FUN WITH ROI CALCULATIONS—EVEN IF YOU’RE NOT A MATH WHIZ
There are three kinds of people—those who are good with numbers, and those who aren’t.
—ANONYMOUS
Here’s one of the great things about the world we live in—it’s entirely possible to measure the return on investment (ROI) of your 1:1 marketing campaign.
If you’re thinking, “Well, of course I’m going to do that,” remember this—that wasn’t always easy to do. In fact, back in the Mad Men days of the 1950s and 1960s, the idea of genuinely measuring the ROI of an ad campaign was a pipe dream. If you tried to correlate a bump in revenues to a campaign you ran, you would quickly find a lot of other ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.