DISSECTING 1:1 CAMPAIGNS VERSUS MASS MARKETING CAMPAIGNS (THE WHY AND HOW)
Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.
—PAUL ROETZER (FOUNDER AND CEO OF PR 20/20)1
Now that the Who, What, Where, and When of 1:1 marketing campaigns versus mass marketing campaigns have been covered, it’s time to tackle the Why and How.
WHY YOU ARE MESSAGING A PROSPECT
Because mass marketers maximize reach and impact, their efforts must be big and wide. A single campaign is expected to drive new customers, as well as remind existing customers to return and buy again.
But thanks to the precision of ...
Get An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
