Chapter 13. Creating Titles

Because video projects benefit from both sound and picture, it may seem strange that you’ll still depend on text. Video editors and motion graphics designers frequently need to use text onscreen to quickly convey important information. The text might offer the viewer important facts about who is speaking (through a lower-third graphic) or acknowledge the creative team behind a project (through end credits). The truth is that there’s just no getting around the use of type.

Unfortunately, video professionals often lack formal training in typographic design. Making matters worse, there are often styles or presets in the titling tools that do more to distract the viewer than to enhance comprehension. With this in mind, ...

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