Chapter 9

The Evolution of the Computing Market

Advertising is legitimized lying.

H. G. Wells

Where is cloud computing today? Where is it going? This chapter answers those questions.

The answers do not include a bunch of obvious, generalized statements, such as “The cloud will expand in the enterprise moving forward,” or “Data will continue to grow in the cloud.” Thanks, Captain Obvious. Nope, in this chapter we focus on where the cloud market is now, how it will likely grow, and point out trends that are more difficult to perceive. In many cases, we may push back on the business plans of some cloud providers while validating others. Let’s get started.

First, understand that cloud is the next phase of computing, which means it will pay off ...

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