Index

A

AAAA. See American Association of Advertising Agencies

AAF. See American Advertising Federation

Accuracy, 18, 23, 100–101

Act(s)

Communication, 55

Digital Millennium Copyright, 261

Action descriptions, 39–40

Actualities, 111, 126

Adaptation, 237–239

Adjectives, 16

Adventure/fantasy games, 207

Adverbs, 16

Advertising, 58–60

additional sources for, 92

agencies, 59

copywriting and, 68–70

deceptive, 66

direct, 55

early restrictions on, 56

ethics in, 64–66

laws and, 66–74

personal attacks and, 70–71

for politicians, 67

pornography and, 68

privacy and, 71

production of, 89–90

research for, 80–81

sales, 53

styles of, 81–89

taste and, 81

time blocks of, 74–75

writing, 90–91

Advocacy, 306

Afghanistan, 111

Ageism, 25

Agents, 297–298

Alphabet soup, ...

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