3 The designer for industry
Art and industry
The years leading up to 1914 witnessed the emergence of a new generation of visually trained individuals who applied their skills to the formation of modern images, objects and spaces. Their role was to provide the aesthetic options on the basis of which consumer decisions could be made. In that context, the need to clarify the design process, and the tasks of designers, became increasingly imperative. No single model for designing presented itself, however, and the activity continued to evolve in an ad hoc manner, largely dependent on the way things had happened in the decorative art industries in the past, the new requirements of industrial production and the vagaries of the marketplace. It remained ...
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