chapter five
visualizing your data
No matter which data visualization object you are using, there are still a few rules that apply to all of them. In Looking Good in Print, Roger Parker has many examples of how newbies and professionals create ineffective ads, wedding invitations, and newsletters because of a failure to understand how people consume visual information.
Parker provides several makeovers to show what a difference a clean design, a color change, or removing words can make. While he is often re-doing something that was uninspired, he is also careful to note that design is not about a right or wrong technique. It is about effective communication. A cardboard sign that reads Yard Sale in a faint, small font is just not as effective ...
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