chapter six
the where of data
Traditional business intelligence systems have focused on answering the who, what, and when questions, but organizations often need to know the where of data as well. Businesses want to plan sales territories based on existing customers. School districts want to understand where students live in relation to the school. Companies want to know whether equipment failures are related to specific locations. All of these issues are related to the where of the data.
SAS Visual Analytics makes it easy to plot geospatial data, which can add a completely new element to your data visualizations and analysis. In a tabular report, multiple columns might represent customers, competitors, and demographic information. The tabular ...
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