Chapter 6: Experimentation and inspiration for the design process

This chapter shows how designers try out several routes to visualize information before deciding on what they believe to be the best answer to the design brief. Experimentation in all of its forms, whether by using new technologies in ways for which they were not designed, or taking inspiration from a variety of sources, including those outside the subject of graphic design, is valuable and valid. It is through this experimentation that designers produce unforeseen results.

Why is experimentation and inspiration important?

What is the point of experimentation within the design process? Experimentation sits at the heart of the creative process. As designers we look for new ways ...

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