An Introduction to Information Design

Glossary

Animatic

A simplified mock-up of a piece of animation or motion design. Its purpose is to give a better idea of how the scene will look and feel with motion and timing. Often it can be a series of still images edited together and displayed in a sequence with a soundtrack or rough dialogue added. This is to test that the sound and images are working together effectively.

Bauhaus

A famous art school in Germany from 1919 to 1933. It combined fine arts and crafts and was notable for its unique approach to design, using the guiding principle that ‘form follows function’. It had a profound influence on art, architecture, graphic design, industrial design and typography.

Branding

The devising of a name, symbol, or feature that identifies one ...