Book description
Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior.
This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.
Table of contents
Product information
- Title: An Introduction to Survey Research, Volume II, 2nd Edition
- Author(s):
- Release date: March 2019
- Publisher(s): Business Expert Press
- ISBN: 9781949991291
You might also like
book
The Art of Communication
Bring nuance, depth, and meaning to every conversation you have The Art of Communication is for …
book
Strategic Writing for UX
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding …
audiobook
The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, …
book
Laws of UX
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps …