March 2019
Beginner
138 pages
3h 4m
English
book
An Introduction to Survey Research, Volume II, 2nd Edition
by Professor Emeritus Ernest L. Cowles, Dr. Edward Nelson
Content preview from An Introduction to Survey Research, Volume II, 2nd Edition
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AAPOR Task Force Report, 66
Active listening, 44
American Association for Public Opinion Researchers (AAPOR), 83
American Consumer Opinion, 61
American Trends Panel (ATP), 60
Answering questions, willingness to, 13–14
knowing, 75
lack of understanding by, 75–77
Behavior coding, 35
Built-in assumptions questions, 17
Callback, 40
Changing technology, and survey research, 53–71
Chartjunk, 90
Checks-and-balances, 85
Coding, 42
behavior, 35
Cognitive interviews, 34
Computer-assisted personal interviewing (CAPI), 55
Computer-assisted telephone interviewing ...
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