An Overview of The Public Relations Function, Second Edition, 2nd Edition

Index

ABC’s 20/20 program, 6

Activist public relations sector, 31, 76, 112–114

Advertising, 23

Advocacy groups, 24, 65, 113

AI. See Artificial intelligence

Artificial intelligence (AI), 85–86, 108–109

Asymmetrical model, 17

Authoritarian organizational cultures, 43–44

Autonomy, 125–126, 139

BDHG. See Big data human generated

Benchmark, 96

Bernays, Edward, 17

Big data, 84–85, 108–109

Big data human generated (BDHG), 85

BLM. See Bureau of Land Management

Boundary spanners, 123, 125–126

Bureau of Land Management (BLM), 114–117

Business acumen, 36–37

Business management, 37–38

C-suite, 29–38

Case study

Entergy’s survival of hurricanes Katrina and Rita, 142–149

Home Depot, leadership and ethics at, 132–136

NIMBY, 71–72

Southwest Airlines, 3–8

United ...