26. Mariah Carey Syndrome

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Many years ago at a Flashforward conference in London, I first talked about what I termed the “Mariah Carey Syndrome.” For the majority of you who weren’t in the audience at that time, here’s the lowdown on what I meant, and why I still feel it’s important to talk about.

One of the first Flash sites I built was a full-on text-and-circle fest—words and phrases flying in from all directions and circles going from small to big before your very eyes. This was the Mariah Carey Syndrome in full force.

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Mariah Carey has something ...

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