1. The Role of Analysis in Business Management

How many pilots can fly their planes without receiving signals about what lies in front of them, how fast they are going, what the weather conditions are, and how well their airplane is performing? How many generals would lead their armies into battle without having first scouted the terrain, acknowledged the enemy, understood their own and rivals’ forces, and thought about the moves and countermoves they and their opponents might make? The answer to those two questions should be “very few.” Yet, how many business executives are surprised by new competitive strategies and tactics, do not understand why their organizations are losing, or make poor decisions due to the absence of key information or ...

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