8. Issue Analysis
Description and Purpose
Issue analysis aids companies’ strategic, regulatory, and competitive intelligence (CI) efforts. It helps them anticipate changes in their external environment and become more proactive in shaping it through their influence on public policy (PP). The definition of public policy is surprisingly elusive. We define it as a goal-focused course of action generated within an established political process in response to issues experienced by stakeholders. Public policies are executed, implemented, and typically enforced by established public agencies (regulatory authorities). They often have a major impact on the competitiveness and profitability of industries and companies.
Issues are controversies or disputes ...