June 2008
Beginner to intermediate
240 pages
4h 26m
English
book
Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions
by Babette E. Bensoussan, Craig S. Fleisher
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Chapter 3. BCG Growth/Share Portfolio Matrix
Description and Purpose
Portfolio planning models are designed to help the analyst better understand the attractiveness or potential of a portfolio of distinct business units in a multi-unit business. They developed from two areas: the planning department at General Electric (GE) and the Boston Consulting Group (BCG). GE is generally credited with being the first to present a comprehensive portfolio matrix in the early 1960s.
Shortly after the initial developments at GE, BCG took the business world by storm with its introduction of its Growth/Share Portfolio matrix (BCG matrix). Its intuitive appeal and vivid imagery combined with the appearance of good quantitative analysis caught the interest of many ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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