Chapter 3. BCG Growth/Share Portfolio Matrix
Description and Purpose
Portfolio planning models are designed to help the analyst better understand the attractiveness or potential of a portfolio of distinct business units in a multi-unit business. They developed from two areas: the planning department at General Electric (GE) and the Boston Consulting Group (BCG). GE is generally credited with being the first to present a comprehensive portfolio matrix in the early 1960s.
Shortly after the initial developments at GE, BCG took the business world by storm with its introduction of its Growth/Share Portfolio matrix (BCG matrix). Its intuitive appeal and vivid imagery combined with the appearance of good quantitative analysis caught the interest of many ...
Get Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
