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Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions
book

Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions

by Babette E. Bensoussan, Craig S. Fleisher
June 2008
Beginner to intermediate
240 pages
4h 26m
English
Pearson
Content preview from Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions

Chapter 10. Macroenvironmental (STEEP/PEST) Analysis

Description and Purpose

This chapter focuses on the social, technological, economic, ecological, and political/legal (STEEP) aspects of the environment that can affect the competitiveness of industries and companies (also sometimes referred to as political, economic, social, technological (PEST) analysis). These factors are generally considered to be beyond the direct influence of an individual company.

For the purposes of this chapter and for ease of understanding, we will refer to this technique as STEEP, although you can simplify the technique to PEST factors.

Although many organizations recognize the importance of the environment, all too often this analysis ends up making a small or minimal ...

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Publisher Resources

ISBN: 9780137148523Purchase book