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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics by Maureen F. Norton, Emily C. Plachy, Brenda L. Dietrich

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1. Why Big Data and Analytics?

This is the story of how an iconic company founded more than a century ago, and once deemed a “dinosaur” that would not be able to survive the 1990s, has learned lesson after lesson about survival and transformation. The use of analytics to bring more science into the business decision process is a key underpinning of this survival and transformation. Now for the first time, the inside story of how analytics is being used across the IBM enterprise is being told. According to ...

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