Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

1. Why Big Data and Analytics?

“The most competitive organizations are going to make sense of what they are observing fast enough to do something about it while they are still observing it.”

—Jeff Jonas, IBM Fellow and Chief Scientist, Context Computing, IBM Corporation

This is the story of how an iconic company founded more than a century ago, and once deemed a “dinosaur” that would not be able to survive the 1990s, has learned lesson after lesson about survival and transformation. The use of analytics to bring more science into the business decision process is a key underpinning of this survival and transformation. Now for the first time, the inside story of how analytics is being used across the IBM enterprise is being told. According to ...