Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

2. Creating a Smarter Workforce

“Big data and analytics is the entry point for human resources to integrate with operations because it has empirical evidence, not just instincts.”

—Randy MacDonald, former Senior Vice President, Human Resources, IBM Corporation

Perspective: Applying Analytics to the Workforce

Human capital is the leading cited source of sustained economic value in a global study of CEOs.¹ Using analytics to optimize the recruitment and management of employees can provide significant business results. In fact, new terms, such as workforce analytics, talent analytics,² and others have been coined to capture the use of analytics to optimize and make better decisions about people in the workforce. Gartner defines workforce analytics ...