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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics by Maureen F. Norton, Emily C. Plachy, Brenda L. Dietrich

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11. Reflections and a Look to the Future

The Journey Continues

Analytics has been applied throughout IBM in organizations ranging from supply chain to finance to product development to human resources to sales, using techniques from a vast toolkit that includes descriptive statistics, predictive analytics, entity analytics, simulation, machine learning, and optimization. The chapters of this book describe 31 case studies, detailing the business challenges being faced, the data available, the methods applied, and the benefits realized. These stories also discuss the roles played by individuals in the definition, development, and deployment of analytics because, while computers may ...

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