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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics by Maureen F. Norton, Emily C. Plachy, Brenda L. Dietrich

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Foreword

Like many of our clients, IBM® itself is focused on becoming a smarter enterprise. Connected people, integrated processes, and instrumented data: These form the foundation for “smarter.” A smarter enterprise makes decisions differently, creates value differently, and delivers value differently...and it all starts with the creative application of analytics.

In my conversations with clients about transformation, they often ask how IBM has approached analytics. Where should we get started? What are you doing inside IBM? What advice would you offer from your experience so far?

To help answer these questions for clients, our analytics practitioners inside IBM collaborated to develop this book. IBM has moved aggressively the past several years ...

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