© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
R. OkunevAnalytics for Retailhttps://doi.org/10.1007/978-1-4842-7830-7_11

11. Forecasting: Planning for Future Scenarios

Rhoda Okunev1  
(1)
Tamarac, FL, USA
 

In this chapter, a statistical forecasting methodology is presented that utilizes past sales in order to predict future sales when the past trend tends to continue normally and there are no black swans, which could be natural disasters, extreme weather, and other events beyond the entrepreneur’s control.

The following methodology details how to calculate a twelve-month moving average and then how to smooth the data for a seasonal forecasting approach of sales for around six months into the future by using ...

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