This chapter gives a framework for how to understand, calculate, and assess retail math. Examples of a retail company’s financial history and statements (in the form of an Excel spreadsheet) can be found in Appendix A at https://github.com/Apress/analytics-for-retail. This should be downloaded prior to reading the chapter. Each metric explained in the following sections will refer to specific tabs in the spreadsheet to illustrate the example.
The example company’s two-year financial history is ...
