© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
R. OkunevAnalytics for Retailhttps://doi.org/10.1007/978-1-4842-7830-7_8

8. Pearson Correlation and Using the Excel Linear Trend Equation and Excel Regression Output

Rhoda Okunev1  
(1)
Tamarac, FL, USA
 

Chapter 7 introduced the idea of thinking through a business question and building a hypothesis test around that query, and it elucidated on the five steps to run a statistical inquiry. This chapter shows how to implement those five steps using the statistical test called the Pearson correlation. A small dataset is used for demonstration purposes to show how to use the Pearson correlation, also referred to as Pearson’s r correlation.

Pearson Correlation Defined ...

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