© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
R. OkunevAnalytics for Retailhttps://doi.org/10.1007/978-1-4842-7830-7_9

9. Independent T-Test

Rhoda Okunev1  
Tamarac, FL, USA

Chapter 7 introduced the idea of thinking through a business question and building a hypothesis test around that query, and it elucidated on the five steps to run a statistical inquiry. This chapter shows how to implement those five steps using the statistical test referred to as the independent t-test or the student’s t-test. Again, a small dataset is used for demonstration purposes only to show how to use the independent t-test and understand its purpose. You’ll want to use a larger dataset in real-life situations.

Independent ...

Get Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.