17 The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops

Cuong Tri Dam and Vijender Kumar Solanki

DOI: 10.1201/9780367854690-17

1 Introduction

Everyone views shoes to be a necessity, regardless of age, gender, or class. Shoes are part of the category of fashion products that also tends to consume a lot of resources. Moreover, shoes are not only for walking and protecting feet but also as fashion accessories, coordinated with other clothes and jewelry, increasing the aesthetics of each person. Therefore, practically each of us owns more than one pair of shoes. On average, each person will have at least two to three pairs of shoes. This number multiplies with ...

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