Analyzing Social Media Networks with NodeXL

Chapter 10

Twitter

Conversation, Entertainment, and Information, All in One Network!

Vladimir Barash^* and Scott Golder^†

^* Information Science, Cornell University, Ithaca, NY

^† Department of Sociology, Cornell University, Ithaca, NY

Outline

10.1 Introduction

10.2 The Nuts and Bolts of Twitter

10.2.1 @replies and @mentions

10.2.2 #hashtags

10.2.3 Retweeting

10.3 Networks in Twitter

10.3.1 Friends, Followers, Information, and Attention

10.3.2 Attention, Importance, and Eigenvector Centrality

10.3.3 Information, Advantage, and Betweenness Centrality

10.3.4 @replies and Symmetric Connections

10.3.5 Retweets, #hashtags, and the Diffusion of Information

10.4 Acquiring Data 152

10.5 Discovery with Twitter

10.5.1 The Ego Network

10.5.2 A Trending ...