Analyzing Social Media Networks with NodeXL

Chapter 11

Visualizing and Interpreting Facebook Networks

Bernie Hogan

Oxford Internet Institute, University of Oxford, Oxford, UK

Outline

11.1 Introduction to Facebook: The World’s Social Graph

11.2 The History of Facebook

11.3 Why Map a Facebook Network?

11.4 What Kind of Network is a Facebook Friendship Network?

11.5 Getting your Data into NodeXL

11.6 Creating a Basic Facebook Visualization

11.6.1 Hiding Yourself From Your Own Network

11.6.2 That Networky Look

11.7 Ordered and Nonordered Data and Attributes

11.7.1 Visualizing Nonordered Data: Clusters and Categories

11.7.2 Visualizing Ordered Data

11.8 Friend Wheel to Pinwheel: A Facebook Visualization the NodeXL Way

11.9 Practitioner’s Summary

11.10 Researcher’s Agenda

11.1 Introduction ...