Analyzing Social Media Networks with NodeXL

Chapter 12

WWW Hyperlink Networks¹

Robert Ackland

Australian Demographic and Social Research Institute, Australian National University, Canberra, Australia

Outline

12.1 Introduction

12.2 Hyperlink Networks

12.2.1 Theory of Hyperlinking

12.2.2 Methodological Issues

12.3 The VOSON Data Provider

12.4 Example 1: Who Links to My Organization’s Web Site?

12.4.1 Preliminaries

12.4.2 Constructing Your Own Hyperlink Network Using the VOSON Data Provider

12.5 Example 2: What Is the Hyperlink Network of this Field/Industry/Sector?

12.6 Blogs, Temporal Changes, and Network Flow

12.7 Practitioner’s Summary

12.8 Researcher’s Agenda

12.1 Introduction

The largest machine-readable network graph on earth may be the structure created when web pages link ...