Chapter 11

Twitter: Information flows, influencers, and organic communities

Abstract

This chapter guides you from the early stages of data collection of Twitter topical conversations (i.e., search networks), through the analysis of the network structure at the vertex, cluster and network-levels, and key content characteristics of tweets, to visualization of the network. The process is illustrated by analyzing the #p2 (Progressives 2.0) twitter search network. The NodeXL Twitter importers include many Twitter metrics (e.g., Twitter Followers) and content (e.g., Tweet content). Network analysis of Twitter networks, created by individuals, such as activists or consumers, as they discussing brands, organizations or issues, can capture clusters—subgroups ...

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