Chapter 13

YouTube: Exploring video networks

Itai Himelboim*; Jen Golbeck; Bryan M. Trude    * SEE Suite: Social media Engagement & Evaluation lab, Department of Advertising & Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia College of Information Studies, University of Maryland, College Park, MD, United States Department of Advertising & Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia

Abstract

Analyzing YouTube social networks can offer many insights into the ways videos become popular (e.g., go viral) and the way information is disseminated through videos. This chapter walks you through the collections, analysis and ...

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