Analyzing Websites

10“Tell Us Your Data”, Between Euphemization, Standardization, and Digital Poetics

Camille RONDOT

GRIPIC, Sorbonne Université, Paris, France

10.1. Introduction

This contribution originates from our pedagogical experience in managing an M2 training course named Media and Digital Materials, anchored in the information and communication sciences. It is part of a reflexive approach which seeks to combine teaching experience and research experience by questioning courses given by professionals and the skills targeted in this training. In this chapter, we propose providing a critical perspective on course units that we did not know well before and which questioned us, in particular how they have come to be referred to in English: social data listening or also data storytelling. We intend to develop a reflection on the orientation of professions related to digital technology and innovation as well as on how to deal with market expectations, with the intent to reflect on the professional integration of students at the end of their studies. To accomplish this, this work analyzes both the establishment of a professional rhetoric as well as its semiotization on specialized sites.

In this work, the questioning of what we will refer to here as “new professional skills” dedicated to Web analysis will form part of an exploratory logic. This will allow us more specifically to highlight the emergence of professional practices that testify to particular representations of the public, and the ...